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BellSouth Corp. has launched a Spanish-language ad campaign designed to increase Hispanic subscribers to the company’s “BellSouth Answers” bundles, the Atlanta Business Chronicle reports. The campaign, designed by Bromley Communications, will run across radio, TV, and print in Florida, Georgia, and North Carolina, with other media running in BellSouth’s nine-state service area.
According to William Pate, chief marketing officer for BellSouth, the Hispanic market in the Southeast represents a major area of growth for the company.
BellSouth announced last summer that it was launching a series of advertising efforts geared to Hispanics and African Americans to support its simplified pricing structure for new residential BellSouth FastAccess customers.
In September, Scarborough Research identified Atlanta as a critical, emerging Hispanic market.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
