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BellSouth Corp. has launched a Spanish-language ad campaign designed to increase Hispanic subscribers to the company’s “BellSouth Answers” bundles, the Atlanta Business Chronicle reports. The campaign, designed by Bromley Communications, will run across radio, TV, and print in Florida, Georgia, and North Carolina, with other media running in BellSouth’s nine-state service area.
According to William Pate, chief marketing officer for BellSouth, the Hispanic market in the Southeast represents a major area of growth for the company.
BellSouth announced last summer that it was launching a series of advertising efforts geared to Hispanics and African Americans to support its simplified pricing structure for new residential BellSouth FastAccess customers.
In September, Scarborough Research identified Atlanta as a critical, emerging Hispanic market.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
Editors at Gawker, Gizmodo and Jezebel blogs are facing the ax. Gawker editor Sheila McClear has been let go, as has an editorial assistant at Jezebel, while Gawker weekend editor Alex Carnevale’s monthly contract was not renewed, writes FishbowlNY.
Gizmodo lost…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
