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The Boston Triathlon, formerly known as the Monster Challenge, needs a title sponsor for its 6th annual event in order to remain viable, the event’s organizer, DMSE Inc., has announced. The event, held Labor Day weekend in Boston’s waterfront district and throughout the city’s historic streets, attracts nearly 1,000 athletes annually, including elite athletes Simon Lessing, Victor Plata, Barb Lindquist, and Karen Smyers who compete at the Olympic Distance.
Without a title sponsor, however, organizers will be forced to cancel the 2006 event.
Boston’s World Trade Center serves as the event start and finish. The space and location offer a title sponsor visibility during race weekend, in addition to pre-race marketing/advertising and pr opportunities. In addition to news articles, billboards, and radio ads, the triathlon has been filmed and aired on OLN. Race weekend includes a Sports Expo, open to the public, and on Race Day vendors/sponsors are located on the Fish Pier, next door to the WTC where a “party atmosphere” exists during and after the race.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Bus stops in Chicago will blow warm air on those taking shelter while they wait for the bus, courtesy of Kraft Foods and Stove Top Stuffing.
Ten shelters will sport Stove Top ads, while heated air will descend from the…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
