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The Boston Triathlon, formerly known as the Monster Challenge, needs a title sponsor for its 6th annual event in order to remain viable, the event’s organizer, DMSE Inc., has announced. The event, held Labor Day weekend in Boston’s waterfront district and throughout the city’s historic streets, attracts nearly 1,000 athletes annually, including elite athletes Simon Lessing, Victor Plata, Barb Lindquist, and Karen Smyers who compete at the Olympic Distance.
Without a title sponsor, however, organizers will be forced to cancel the 2006 event.
Boston’s World Trade Center serves as the event start and finish. The space and location offer a title sponsor visibility during race weekend, in addition to pre-race marketing/advertising and pr opportunities. In addition to news articles, billboards, and radio ads, the triathlon has been filmed and aired on OLN. Race weekend includes a Sports Expo, open to the public, and on Race Day vendors/sponsors are located on the Fish Pier, next door to the WTC where a “party atmosphere” exists during and after the race.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
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With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
