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Google this week began testing a desktop application - AdWords Editor - for managing multiple AdWords campaigns, in multiple accounts, and then bulk-uploading changes, reports ClickZ (via MarketingVOX). “The application is particularly useful for advertisers with large accounts containing multiple campaigns and long keyword lists,” according to a Google FAQ. AdWords Editor is available, initially, only to Windows 2000 or Windows XP users.
“Nothing too fascinating, but a smart move by Google - not only does an offline editor use less of their resources, it makes it just a little bit easier to manage an AdWords campaign and therefore just a little bit more appealing to buy AdWords,” comments Greg Yardley on his blog.
A Google spokesperson told Click Z: “We are currently conducting a test of the AdWords Editor with a limited number of advertisers. In the future, we plan to open this up to a broader set of advertisers. At this time we don’t have any specific details to share about the scope of the test or future plans.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
