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Almost half of media buyers and planners polled by Media Life believe FOX can still win the season in 18-49 viewers, despite coming into the midseason further behind in the ratings and without the Super Bowl.
48.4 percent felt that FOX may be starting from farther back, but with 24 off to a great start, Prison Break poised to build on last fall, an even more powerful Idol and big boosts for House and Bones, Fox will be competing for No. 1 by May.
A slightly larger number think otherwise, and felt that, no, Fox does not have the Super Bowl this year, which is a big difference-maker, and it’s behind versus last year after dismal baseball ratings. Idol may have its best season but Fox will finish behind ABC and CBS.
What surprised those polled most? The strength of ABC’s Dancing with the Stars.
Readers picked CBS’s Love Monkey, which received 23.6 percent of the vote, as the new show with most promise.
Readers picked Idol as the season’s top show, at 73.6 percent.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
