»
Less is More is obviously working, as listeners are responding to the “best programming environment in radio,” Clear Channel Radio claimed today. From New York to Cleveland to Dallas to Los Angeles and San Diego, more people in the country’s Top 25 radio markets listened to Clear Channel Radio stations between October and December of 2005 than did the year previously as well as the three months previously.
The company’s stations in Dallas posted a big 38.6 percent increase in AQH share for adults 25-54, year over year. And San Diego and Denver jumped 18.9 percent and 17.5 percent respectively for the same demographic.
“In less than a year, our Better Radio project has delivered on its promise – better radio creates a bigger audience,” said John Hogan, president and CEO of Clear Channel Radio.
For persons 12+, year over year, Dallas again led with a 29.4 percent jump in AQH share, with Seattle a close second with a 22.7 percent increase. Atlanta saw a 15.8 percent gain and Portland showed a 10.2 percent jump on the same metric.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
