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The Feb. issue of FamilyFun will sport cleaner graphics, bold photographs, and a streamlined approach, along with new columns and features, to coincide with the magazine’s 15th anniversary, the company has announced. Published by Disney Publishing Worldwide, FamilyFun is geared toward families looking for creative activities, birthday party ideas, kid-friendly vacation spots, family cooking, crafts, and home technology solutions.
Effective Feb. 2006, the magazine raised its rate base to two million, from 1.9 million in 2005. Since it was acquired by The Walt Disney Company in 1992 - with a rate base of 200,000 - the magazine has experienced steady circulation growth, with an average annual increase of 100,000 over the last ten years.
FamilyFun also closed 2005 with double-digit ad page growth: up 12.3 percent, from 643 pages in 2004 to 722 pages in 2005, with an 18 percent ad revenue growth year upon year. The magazine boasts a number of tailored marketing programs, including partnerships with the PTO, World’s Fair for Kids and the Bronx Zoo. The magazine claims a readership with a 38.8 median age and a $66,903 median household income.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
