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The Feb. issue of FamilyFun will sport cleaner graphics, bold photographs, and a streamlined approach, along with new columns and features, to coincide with the magazine’s 15th anniversary, the company has announced. Published by Disney Publishing Worldwide, FamilyFun is geared toward families looking for creative activities, birthday party ideas, kid-friendly vacation spots, family cooking, crafts, and home technology solutions.
Effective Feb. 2006, the magazine raised its rate base to two million, from 1.9 million in 2005. Since it was acquired by The Walt Disney Company in 1992 - with a rate base of 200,000 - the magazine has experienced steady circulation growth, with an average annual increase of 100,000 over the last ten years.
FamilyFun also closed 2005 with double-digit ad page growth: up 12.3 percent, from 643 pages in 2004 to 722 pages in 2005, with an 18 percent ad revenue growth year upon year. The magazine boasts a number of tailored marketing programs, including partnerships with the PTO, World’s Fair for Kids and the Bronx Zoo. The magazine claims a readership with a 38.8 median age and a $66,903 median household income.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
