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Automakers have embraced the web and internet for marketing and promotions, and the most recent Harris Interactive Automotive Website Assessment Study evaluates how well 37 major U.S. auto brand sites work and satisfy their visitors, writes MediaPost (via MarketingVox). Overall website satisfaction was highest for Cadillac, Hummer and Jeep, which achieved satisfaction ratings of 8.6 out of 10; Chevrolet, GMC, Honda and Mercedes-Benz followed with satisfaction ratings of 8.5. Website features identified as having the most impact on consumer satisfaction were reliability (i.e., no broken links or errors), appealing design, ability to find things quickly, and easy navigation.
The most common complaints about sites: Links that don’t work, missing links, inappropriate information, difficult navigation, eye-straining color combinations and contrasts.
Some 58 percent of online consumers said they use automakers’ sites to learn about vehicles, second only to dealership visits (77 percent). Among those using the internet, 68 percent said it had at least some influence on the purchase of the vehicle they drive.
Other sources of information for car purchasers were recommendations from friends and family (52 percent); visits to auto review sites such as Edmunds.com (41 percent ); magazines that review cars such as Consumer Reports (34 percent ); auto sections of newspapers (25 percent); magazines such as Road & Track (25 percent); enthusiast sites such as CarandDriver.com (15 percent).
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
