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Media buyers are warning the new CW network that combining the best programming from both UPN and the WB shouldn’t mean that ad rates skyrocket, according to Mediaweek. In advance of pre-upfront meetings just six weeks away, buyers are urging CW executives to project a clear picture of new program development, as well as a stronger sense of which specific personnel from each of the former networks will be involved with the new one.
Major players in the merged network, at least, have been fingered: UPN president Dawn Ostroff will run the programming side; WB COO John Maatta will run the business side; and WB sales president Bill Morningstar will oversee ad sales. CBS’s research and program planning departments will pitch in to work with the new network.
But according to Mediaweek, ad agency execs want to know exactly how current staffs from the two networks will be blended - and who will come in from the outside - in order to scale the barriers that each network was unable to overcome on their own.
Last year, the WB lost $35 million while UPN lost between $70 million and $80 million.
Media Life wrote last week that the merger of UPN and the WB was just the sort of consolidation that media buyers dread.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
