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America Online and Mark Burnett Productions have announced their plans to produce Gold Rush, an online, reality treasure chase show, Mediapost writes. The show will track the progress of contestants as they search for buried treasure. Clues will be in television, print, radio, and out of home, but “all roads lead back to AOL.com,” said Kevin Conroy, senior vp and chief operating officer of AOL for Broadband. Clues across the AOL network will be placed on sites such as AOL.com, AIM.com, Moviefone.com and MapQuest.com, BusinessWeek writes.
The announcement follows word that Yahoo is working with Burnett - along with Matt Damon and Ben Affleck’s LivePlanet - to develop a similar program. A Yahoo spokeswoman told Mediapost earlier this month that the three groups are considering resurrecting ABC’s scrapped reality TV series The Runner as an online series.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
