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Dave Barry: ‘Newspapers Are Dead’

dave barry.jpg

Dave Barry, whose column ran in the Miami Herald for more than 20 years, told reporter C.W. Nevius of the San Francisco Chronicle that newspapers are dead. “The era of the writer in the newspaper was in the ’70s and ’80s,” Barry said, “when newspapers were making money no matter what. They’d send somebody off to Fiji for a story. If you knew you had somebody good, you’d just send them. You knew they’d come up with something.”

Barry’s decision to end his column in the Herald was based not on his lack of faith in the newspaper industry, he said, but he has grave doubts about the industry’s future - and it is clear, he said, that the future is digital.

Nevius offers a step-by-step plan of action for writers in the newspaper business, based on Barry’s life: write a column, win the Pulitzer Prize (Barry’s was in 1988, for commentary), write 25 best-sellers, have a television sit-com based on your life (”Dave’s World” on CBS) and then move into blogs and podcasting.

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Dunkin’ Donuts Bows $100MM “You Kin’ Do It!” Campaign

Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”

The “You Kin’ Do It” national campaign broke with three television spots airing during…

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‘Chicago Tribune’ on Redesign: We Didn’t Get Everything Right

In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.

The paper will be going back to its…

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eMarketer: Top 10 Predictions for 2009

The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…

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Super Bowl Advertisers Expected to Integrate Campaigns around Big Game

Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.

Calkins, co-leader of…

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Verizon Taps Microsoft for Exclusive Search, Ad Deal

Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.

The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…

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Meredith Zaps ‘Country Home,’ Cuts 250

The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.

The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…

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