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Between now and September, when the new network CW fills out its affiliations beyond the 16 WB stations owned by Tribune and the 12 UPN stations owned by CBS, television stations in nearly every market will be left in the cold, without a network affiliation and with a huge programming void to fill, Mediaweek writes. Even Tribune and CBS themselves each wound up with three independent stations each in top markets.
But Fox will be hardest hit. CW displaced five of the network’s 10 UPN affiliates in the top three markets; four of the network’s UPN affiliates are in top 25 markets where CW has yet to sign affiliation deals, but Fox is unlikely to sign up, as the Fox-owned stations erased the UPN identity from their on-air promotions last week, according to the article.
Fox’s programming options include using its own programming from Twentieth Television, FX, Fox News Channel, and Fox Sports, or putting together a new network. But programming options for independents today are more difficult than in past years, thanks to cable. Chris Rohrs, president of the Television Bureau of Advertising, said that broadcasters will “have to find a new path.”
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
