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Eighty-nine percent of internet users share content via email, according to Sharpe Partners’ new study on viral marketing, and they do it often, with 63 percent of respondents saying that they share content at least once a week, and 25 percent sharing almost daily.
Humorous messages are shared the most, with 88 percent sharing jokes and cartoons. The study found that other popular content includes: news (forwarded by 56 percent of respondents); healthcare and medical information (32 percent); religious and spiritual material (30 percent); games (25 percent); business and personal finance information (24 percent); and sports/hobbies (24 percent).
As many as 75 percent of the respondents say they in turn forward this content to up to six other recipients. The study found that adding overt brand messages only slightly reduces the likelihood that the content will be shared: while 56 percent said they are less or slightly less likely to forward the content, 43 percent said they are more or slightly more likely to forward those messages.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
