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Pfizer and Macy’s are the National Sponsors of the American Heart Association’s Go Red for Women campaign to recognize the problem of heart disease in women and ways men can help women avoid it. To help gain visibility, Lika Healthcare Marketing is placing Pfizer male employees holding signs that say “Ask me what I’m doing for the women I love,” “Check out my red dress,” and “Women, we love your heart” outside the broadcast morning shows on February 3, hoping for camera scans and mike time. Pfizer is also dressing its NY headquarters with red banners and signs and is getting its logo on the packaging for “Red Dress” pins and red bracelets that are being given out nationwide. Pfizer will also be recognized at a VIP event for celebrities at the NY Public Library on February 7.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
