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Typos in email addresses are a big cause of internet service providers and email service providers wrongly labeling marketers as spammers.
According to George Bilbrey, general manager of deliverability services for Return Path, one in five ligitimate emails aren’t making it to the inbox as a result of overly aggressive spam filters that mistakenly mark legitimate emails as spammers, writes MediaPost.
If a company sends a marketing message to an address that was incorrectly typed, and that address is a valid address (though not belonging to the person who had originally signed up for the email), the recipient may report the email as spam. The marketer, receiving a black mark, doesn’t realize the message was sent to the wrong address, and isn’t aware that it is spamming people.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
