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Spanish Broadcasting System, Inc. today announced that Spanish-language radio station WXDJ-FM has been ranked number one in billing among all South Florida radio stations with total 2005 revenues of over $23.3 million, according to the national CPA radio revenue monitoring firm of Miller, Kaplan, Arase and Company. WXDJ’s revenue total was over $2.5 million more than the next highest billing station in the market, 42.7 percent over its own prior year total, and the highest annual revenue ever achieved by any South Florida radio outlet.
This sets a precedent for the Hispanic media industry, as historically, Hispanic media outlets have been unable to generate revenues commensurate with their high audience delivery levels. This ratings-to-revenue disparity has been cited as the last remaining obstacle before Spanish-language media can fully realize true economic equality with its general market brethren.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
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The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
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