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Effective today, the retail price of Boston Acoustics’s Recepter Radio HD with digital HD Radio technology is $299, the company announced. When the radio became available just before Christmas, it retailed for about $500. According to Phil Cohn, Boston Acoustics vp sales, the company is excited to “make this technology accessible to a broader audience of radio listeners” via a more affordable price.
More than 3,000 stations are in the process of upgrading to HD Radio broadcasting, with more than 700 on the air and several hundred also launching new multicast channels this spring.
In mid-January, for example, Clear Channel announced that it would be turning on HD2 multicasts on more than 100 stations in 25 markets over the coming two weeks.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
