»
Disney Publishing Worldwide’s new magazine, Wondertime, will be on newsstands Feb. 14, carrying nearly 70 pages of advertising, including a double gatefold from Hasbro. Geared towards helping moms understand how children are learning and growing, Wondertime, the first new U.S. magazine from Disney Publishing Worldwide in more than a decade, looks to “create a new niche” in the parenting category.
The magazine mixes playful learning activities and everyday adventures with insights into the ways children develop physically, socially, intellectually, creatively, and emotionally - focusing on the joys rather than the how-tos of parenting.
The quarterly magazine plans to increase to six times a year in 2007 and 10 times a year thereafter. It has a rate base of 300,000.
Fairchild Publications also recently launched a magazine for mothers, dubbed Cookie. Like Wondertime, Cookie too avoids the traditional, how-to aspect of most parenting magazines. It is less a parenting magazine than a lifestyle guide for parents, the company says.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
