»
Most marketers - 71 percent - think Google search ads are effective, compared with 62 percent saying so about Yahoo and 49 percent about MSN, reports MediaPost (via MarketingVox), citing a survey by Outsell. Advertisers who thought Google performed best were the ones with the smallest marketing budgets: Those who said Google ads were “extremely” effective had total budgets averaging $3.7 million, whereas the budgets of those saying Yahoo and MSN were extremely effective averaged $4.6 million. Outsell also predicted that spending on online marketing would grow 19 percent this year, with search increasing 26 percent.
Overall information industry revenues rose 7.7 percent to an estimated $285 billion in 2005, with Google and Yahoo together accounting for some 5 percent, according to the Outsell report.
Google became the fifth-largest information industry company - up from 18th. It trails leaders Reed Elsevier, Thomson Corporation, Time Warner, and Gannett. Yahoo became number eight, up from number 18 in 2004
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
