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Anheuser-Busch is turning the old model of advertising upside down, bypassing traditional media buys and launching its own direct-to-consumer network online, Mediapost reports. The network will be announced sometime during the fourth quarter of the Super Bowl on Feb. 5. Viewers will have the ability to download programming, advertising, and branded entertainment directly to their computers, iPods, and other digital devices.
According to Mediapost, this is the most aggressive example yet of marketers bypassing traditional TV outlets and using broadband video downloads to bring content directly to consumers. Unlike previous, similar direct-to-consumer initiatives, this is not a one-time shot, but an ongoing distribution channel.
It is expected to be dubbed “Bud TV.”
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
