»
The New York Sun has launched an aggressive new tactic in order to boost its free distribution in the City’s elite neighborhoods, but many of the freebies are unwanted, reports the New York Post. The paper abandoned its strategy of developing a paid subscriber base in January, and has adopted a plan to distribute 105,000 copies a day, the majority of which are free. The paper can still be bought at newsstands.
The New York Sun took a voluntary suspension from the Audit Bureau of Circulations after having stalled at around 45,000 copies, according to the article. It has since moved to another auditing agency that tracks free papers such as the Village Voice.
New York’s other free dailies, amNew York and Metro, add to the fierce newspaper competition in New York, but were not the motivation for the Sun to move to largely free circulation in January, said the new vp of circulation, August Fields.
The paper is gambling with free circulation, hoping that advertisers will come aboard as circulation rises and that readers, after having received the paper for free for three months, will pay to receive it thereafter.
According to Gawker, however, reports are flooding in from people who don’t wish to receive the paper, free or otherwise.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
