Google may indeed be looking to expand into traditional media, including TV, print and radio, according to Tim Armstrong, Google’s VP of advertising sales, who didn’t mention specific plans but left the impression that such an effort is on Google’s radar, writes MediaPost (via MarketingVox). “Our advertisers and publishing partners want to run their ads everywhere that makes sense for them, as long as it’s profitable,” Armstrong is quoted as having said.
Advertising professionals say radio is ready to embrace the electronic measurement system, the portable people meter, according to a panel at the Radio Advertising Bureau’s conference, Billboard Radio Monitor writes. The panel pointed to the television world’s experience with Nielsen’s local people meters, which are being used in nine markets, none of which have seen a change in cost per spot, according to Mindshare president/local broadcast Cathy Crawford. What changed, she said, was simply the measurement.
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CBS News has promoted three correspondents, naming Jim Axelrod chief White House correspondent, Lara Logan chief foreign correspondent, and Byron Pitts national correspondent, TV Week reports. Their new jobs begin Monday.
The news came the day after CBS News’s former White House correspondent John Roberts announced he was leaving for CNN. CBS News president Sean McManus said he “can’t wait to turn [Axelrod] loose” on the White House beat.
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The lead in to the fifth cycle of The Apprentice on NBC will be the show Deal or No Deal - and Donald Trump himself will make a special appearance on the game show, Broadcasting & Cable reports. Both shows return Monday, Feb. 27. Deal will run every night that week before settling into a regular Monday 8 p.m. time slot the following week.
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Valentine’s Day is turning into the second-biggest retailing event of the year, with merchants across the web implementing ambitious marketing programs, writes the E-Commerce Times (via MarketingVox). The stakes may not be quite as high as they are during the year-end holiday season, but the challenges may be greater for marketers: Valentine’s Day sales typically occupy a smaller window, with many taking place at the last minute, and with many of the targeted buyers being male.
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Marie Claire is introducing its first branding campaign next week, tagged “More than a pretty face,” designed to attract young, female, serious-minded readers, the New York Times reports. The ads were created by Berlin Cameron United in New York, and will appear in Advertising Age, Women’s Wear Daily, and other trade pubs. The magazine is taking on a more serious tone, reaching out to women in their mid-20s who care more about world events than 20-somethings of the past.
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Jane, the magazine geared toward the 20-something woman, is relaunching with a new look and overhauled editorial thanks to its new editor, Brandon Holley, Mediapost writes. Holley, who took over for founding editor Jane Pratt in August, has been tweaking the magazine since then, but the March issue will be the first with her complete editorial stamp.
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The radio industry reported a 1 percent decrease in ad sales in December, and an essentially flat ad market from 2004 to 2005, according to estimates released by the Radio Advertising Bureau, Mediapost reports. During the RAB’s annual conference in Dallas this week, Gary Fries, president-CEO, said the year was lackluster: local ad sales were up 1 percent, national was down 2 percent, and total spot was flat.
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The DVD boom is slowing, which means uncertainty for the media that have profited from the bonanza of movie-related advertising in recent years, Media Life writes. Movie advertising was the fourth largest category in the first half of 2005, but that same period saw a slowdown in movie studio ad spending, down 3 percent to $1.74 billion, according to Nielsen Monitor-Plus.
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List company DM2-DecisionMaker has launched Data Enhancement, a new service that enables direct marketers to reach new and more qualified prospects by enhancing their existing house files with in-depth demographic information about target contacts, the company announced. The service delivers the ability to learn more about customers, discover new contacts, and target more qualified prospects.
DM2-DecisionMaker manages a database of 13.5 million postal and 2.3 million email addresses of sourced business professionals from 25+ industries.
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A new survey commissioned by the Business Marketing Association and sponsored by General Binding Corp. shows that 90 percent of b-to-b marketers are currently developing a branding or rebranding campaign, B to B reports. The survey, conducted by email of more than 200 corporate marketers, also found that brand budgets have increased an average of 12 percent over the past two years, and 73 percent have a business unit responsible for implementing brand campaigns.
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