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Google may indeed be looking to expand into traditional media, including TV, print and radio, according to Tim Armstrong, Google’s VP of advertising sales, who didn’t mention specific plans but left the impression that such an effort is on Google’s radar, writes MediaPost (via MarketingVox). “Our advertisers and publishing partners want to run their ads everywhere that makes sense for them, as long as it’s profitable,” Armstrong is quoted as having said.
“The notion is…we’re able to help advertisers break into other media, such as print, radio, and other areas,” Armstrong is also quoted as saying. He was speaking during a question-and-answer session after his lunchtime keynote address at the Software & Information Industry Association in New York.
Google on Jan. 17 acquired dMarc, which offers insertion of ads into radio airplay through an online interface - an approach that can be extended to TV ad placement, what some fear would cut out planners and buyers with Google’s direct model.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
