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Google may indeed be looking to expand into traditional media, including TV, print and radio, according to Tim Armstrong, Google’s VP of advertising sales, who didn’t mention specific plans but left the impression that such an effort is on Google’s radar, writes MediaPost (via MarketingVox). “Our advertisers and publishing partners want to run their ads everywhere that makes sense for them, as long as it’s profitable,” Armstrong is quoted as having said.
“The notion is…we’re able to help advertisers break into other media, such as print, radio, and other areas,” Armstrong is also quoted as saying. He was speaking during a question-and-answer session after his lunchtime keynote address at the Software & Information Industry Association in New York.
Google on Jan. 17 acquired dMarc, which offers insertion of ads into radio airplay through an online interface - an approach that can be extended to TV ad placement, what some fear would cut out planners and buyers with Google’s direct model.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
