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Jane, the magazine geared toward the 20-something woman, is relaunching with a new look and overhauled editorial thanks to its new editor, Brandon Holley, Mediapost writes. Holley, who took over for founding editor Jane Pratt in August, has been tweaking the magazine since then, but the March issue will be the first with her complete editorial stamp.
The new issue includes different features, such as one on home decor, and new editorial departments geared toward the current mindset of women in their 20s, a demographic that has changed since the magazine launched nine years ago. Today’s 20-something woman is more interested in beauty and fashion, and grunge - a lifestyle celebrated in the previous iteration of the magazine - is totally out.
Ad agency Heat is handling the relaunch, which will include ads on dozens of telephone kiosks in New York, 150,000 coffee sleeves on college campuses nationwide, radio commercials in 6,000 drugstores, and television ads in malls and airports, the New York Times reports.
Janemag.com is also being enhanced, with video clips of cover shoots and other behind-the-scenes information, along with three blogs from editors who will interact with readers and a 20-something poll.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
