»
Marie Claire is introducing its first branding campaign next week, tagged “More than a pretty face,” designed to attract young, female, serious-minded readers, the New York Times reports. The ads were created by Berlin Cameron United in New York, and will appear in Advertising Age, Women’s Wear Daily, and other trade pubs. The magazine is taking on a more serious tone, reaching out to women in their mid-20s who care more about world events than 20-somethings of the past.
These readers, dubbed the millennials, were born between 1980 and 2000 and, by 2010, will be a bigger group than Gen-X’ers - and they behave differently. They’re not anti-establishment, and they haven’t made a lot of noise, but they like to shop and they like labels, said Carlos Demadrid, vice president and publisher at Jane, another magazine geared toward the millenials which is also undergoing an editorial shift.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
