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Marie Claire has embarked upon a video podcast initiative, launching in the new year, and Unilever has come aboard as sponsor.
The series will be hosted by new editor in chief Joanna Coles and will feature the magazine’s editorial staff, writes Mediaweek.
Called The Masthead with Marie Claire, the bi-monthly series will launch Jan. 2, offering an inside look at the magazine, including a day-in-the-life look at scenes such as fashion shoots and celebrity interviews.
The episodes will be available via iTune download, on MarieClaire.com, msn.com and podshow.com.
Unilever’s participation stems from the belief that it needs to integrate its brands more fully with the fast-paced growth of emerging media, said Irene Grieco, senior U.S. lead-print management, Unilever, in a statement.
Circulation of the magazine’s first three issues - Sept. through Nov. - under its highly touted new editor in chief reportedly fell far below last year’s average. One highly ranked editorial source said, in Nov., that executives were “completely freaking out.”
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Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
