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February 6th, 2006

Super Bowl Ratings Down, ‘Grey’s Anatomy’ Hits New High

According to Nielson, this year’s Super Bowl between the Pittsburgh Steelers and the Seattle Seahawks had a 3 percent drop in ratings from last year, reports Media Life. ABC’s coverage of this year’s game earned an average overnight household rating of 42.1, down from Fox’s 43.4 rating of last year’s Super Bowl. The three cities most invested in the game, Seattle, Pittsburgh, and the host city Detroit, had the highest overnight ratings of 55.0, 57.1, and 52.3 respectively. A total of 90.72 million viewers tuned in to ABC to watch the Steelers beat the Seahawks 21-10.

Related topics: Media Department, Planning, TV Network, Entertainment, Demographics, Agencies, Branding, Buying, Television...    email this    permanent link

‘Caveman,’ ‘Secret Refrigerator’ Top Super Bowl Spots

Just about everybody knows by now which NFL team can claim to be the best, but which Super Bowl commercial was the best is still up in the air. The first of what will be many surveys purporting to declare that winner have already been issued, reports MediaPost (via MarketingVox), though the “winner” is anything but certain - except in the blurry eyes of the beholders. And, of course, the post-game buzz and watercooler talk makes all the Super Bowl advertisers winners of sorts.

Related topics: Promotions, Research, TV Network, Viral Marketing, Opinion, Measurement/Analytics, Agencies, Branding, Campaigns of Note, Entertainment, Television...    email this    permanent link

Ad Council and U.S. Army Give Teens a ‘Boost’

The Advertising Council and the U.S. Army launched today a national PSA campaign designed to prevent students from dropping out of high school. Created pro bono by ad agency JWT New York, the new Boost campaign is an extension of the Ad Council’s and the U.S. Army’s Operation Graduation initiative, which launched in 2000. The new PSAs feature ten at-risk high school seniors who are recording their struggles to stay in school by shooting documentary-style films of themselves and their friends/family using disposable video cameras.

Related topics: Latin America, Demographics, Planning, Promotions, Youth, Viral Marketing, Campaigns of Note, Buying, Radio, Print, Direct, Interactive, Agencies, Outdoor, Television...    email this    permanent link

Gannett Wants to Pick and Choose from Knight Ridder Papers

Gannett Company no longer wishes to purchase Knight Ridder Inc. in its entirety, rather desiring to join with Denver-based MediaNewsGroup and its investment partners to purchase only the newspapers it wants, Reuters writes. With that in mind, Gannett decided not to meet with Knight Ridder this week to discuss the company’s financial data.

Related topics: Newspapers, Planning, Signs of What's to Come, Media Department, Buying, Direct, Acquisitions/Biz Buzz, Print...    email this    permanent link

AOL Retains Whitelist, but Goodmail Deal May Be Good for Industry, Analysts Say

The deal announced last week between AOL and Goodmail, which will ensure that messages certified by Goodmail get through to the inboxes of AOL users with links and images enabled, may benefit the industry, writes Mediapost.

Related topics: Online Networks, List Marketing, Planning, Signs of What's to Come, Feature, Email, E-Commerce, Account Service, Interactive, Agencies, Buying, Don't Believe the Hype, Direct...    email this    permanent link

Bravo, PlanetOut Launch New Broadband Channel

The Bravo network is joining with PlanetOut Inc. to start a new broadband channel on the Web aimed specifically at gays and lesbians, The New York Times reports.

Related topics: Planning, TV Cable, Men, Entertainment, Interactive, Buying, Television...    email this    permanent link

TV Guide, NBC Ink Cross-Platform Olympic Deal

TV Guide and NBC Olympics have signed an integrated programming and marketing agreement across multiple platforms including TV Guide Channel, TV Guide Interactive, and TV Guide Magazine, to support NBC’s coverage of this month’s Olympic Winter Games.

Related topics: Magazines, Promotions, TV Network, Integrated/Cross-Media/Convergence, Entertainment, Print, Interactive, Branding, Television...    email this    permanent link

Craigslist Adds New Posting Fees

New York City apartment brokers are being told that a listing fee is on its way to place ads on Craigslist and later this year Washington area employers may be asked to pay fees for ads on the region’s job listings page, The Washington Post reports. Starting March 1, a $10 fee will be imposed for listings in New York with hopes of deterring the brokers who list the same apartment several times in a single day.

Related topics: Real Estate, Planning, Buying, Interactive...    email this    permanent link

Study: Consumers Spend Most Time with Mags when Multitasking

Looking at the consumption of media by accumulated total minutes is less accurate than looking at how Americans spend time with various media, including media multitasking habits, time of day, day of week, and location, Mediaweek writes. According to a new study from Ball State University’s Center for Media Design, consumers paid significant attention to magazines when used in conjunction with radio, TV, and the internet. Newspapers ranked second.

Related topics: Newspapers, Media Department, Planning, Research, Feature, Measurement/Analytics, Magazines, Print, Radio, Interactive, Entertainment, Television...    email this    permanent link

Golf Sponsorships Reach Lucrative Demo

A new program for advertisers to reach a lucrative demographic - mainly, college-educated men age 18-49 with an average household income exceeding $70,000 - is available through golf sponsorships, Media Life writes. 2aTEE Golf, headquartered in New York, has a network of 150 public and semi-private golf courses in states across the country.

Related topics: Planning, Sponsorships, Wealthy, Men, Demographics, Branding, Buying, Outdoor...    email this    permanent link
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February 6th, 2006

Amazon Invites Authors to Blog

Over 1,000 writers have already joined Amazon Connect, the online retailer’s initiative to begin hosting author blogs on its site, Mediapost writes. Amazon will show users the blogs written by writers whose work they have purchased on Amazon, but visitors can also search for blogs alphabetically.

Related topics: Planning, Search Engine Marketing, Signs of What's to Come, Viral Marketing, Integrated/Cross-Media/Convergence, Entertainment, Blogs, Branding, Campaigns of Note, Interactive...    email this    permanent link

JibJab Founders to Launch Funny MySpace Equivalent

JibJab founders Evan and Gregg Spiridellis are creating a new online business they describe as a cross between Comedy Central and MySpace - a place for people to share email jokes and meet people with similar interests - reports CNET (via MarketingVox). The brothers expect JokeBox, the ad-supported site, to help diversify revenue beyond that generated by their periodic animated videos. Though entering a market already becoming cluttered with sites that feature user-generated content, the site has an advantage, according to Gregg Spiridellis.

Related topics: Planning, Shenanigans/Humor/Parody, Signs of What's to Come, Viral Marketing, List Marketing, Entertainment, Buying, Creative Issues, Demographics, Email, Interactive...    email this    permanent link

Jupiter: Email Marketing to Grow, Spam to Drop

Email marketing spending will grow from $885 million in 2005 to $1.10 billion in 2010, and spam will drop drastically in that same period, according to a new report from JupiterResearch, B to B reports. The average email user saw 3,253 spam emails in 2005; that number will drop to 1,640 in 2010.

Related topics: Planning, List Marketing, Signs of What's to Come, Spam/Spyware/Intrusive, Feature, Email, E-Commerce, Account Service, Agencies, Business-to-Business, Buying, Direct...    email this    permanent link
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