»
The Advertising Council and the U.S. Army launched today a national PSA campaign designed to prevent students from dropping out of high school. Created pro bono by ad agency JWT New York, the new Boost campaign is an extension of the Ad Council’s and the U.S. Army’s Operation Graduation initiative, which launched in 2000. The new PSAs feature ten at-risk high school seniors who are recording their struggles to stay in school by shooting documentary-style films of themselves and their friends/family using disposable video cameras.
The students encourage others to submit their stories throughout the spring semester at a new website, www.Boostup.org. The PSAs are also available in Spanish.
According to the U.S. Department of Education, 27 percent of Hispanic youth in America have dropped out of high school. The TV spots can be viewed here. Materials available include web banners, TV, radio, and out-of-home.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
