»
Over 1,000 writers have already joined Amazon Connect, the online retailer’s initiative to begin hosting author blogs on its site, Mediapost writes. Amazon will show users the blogs written by writers whose work they have purchased on Amazon, but visitors can also search for blogs alphabetically.
Bloggers will include authors such as ex-wonkette Ana Marie Cox, James Patterson, and Meg Wolitzer. “Now,” wrote Slashdot, “the authors finally have the ability to respond back to comments!”
Customers to Amazon can set up a “plog” or personalized web log that appears on their customer home page. Posts from authors whose books the customer has bought are sent to the customer’s plog. Each post sent gives customers the opportunity to provide feedback to the author as to whether they liked the post or not. “This feedback loop means your Plog becomes even more relevant and interesting over time,” according to Amazon.
Authors with at least one book for sale on Amazon.com are eligible to participate in Amazon Connect.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
