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Amazon Invites Authors to Blog

Over 1,000 writers have already joined Amazon Connect, the online retailer’s initiative to begin hosting author blogs on its site, Mediapost writes. Amazon will show users the blogs written by writers whose work they have purchased on Amazon, but visitors can also search for blogs alphabetically.

Bloggers will include authors such as ex-wonkette Ana Marie Cox, James Patterson, and Meg Wolitzer. “Now,” wrote Slashdot, “the authors finally have the ability to respond back to comments!”

Customers to Amazon can set up a “plog” or personalized web log that appears on their customer home page. Posts from authors whose books the customer has bought are sent to the customer’s plog. Each post sent gives customers the opportunity to provide feedback to the author as to whether they liked the post or not. “This feedback loop means your Plog becomes even more relevant and interesting over time,” according to Amazon.

Authors with at least one book for sale on Amazon.com are eligible to participate in Amazon Connect.

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Volvo Gets HD as Standard across Models

Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.

“Our drivers expect the highest quality…

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‘Cottage Living’ Folds

The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.

The magazine had a solid start four years ago and managed to boost circulation…

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Macy’s Offers ‘Flippies’ Promo for T’Day Parade

Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.

The flip books were created by Flippies,…

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‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs

Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.

The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…

Interactive read more like this »

One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.

Though the study,…

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Moms More Stressed, Worried about Kids

An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…

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