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Just about everybody knows by now which NFL team can claim to be the best, but which Super Bowl commercial was the best is still up in the air. The first of what will be many surveys purporting to declare that winner have already been issued, reports MediaPost (via MarketingVox), though the “winner” is anything but certain - except in the blurry eyes of the beholders. And, of course, the post-game buzz and watercooler talk makes all the Super Bowl advertisers winners of sorts.
A survey by marketing services and agency holding company ICOM found that Federal Express’s “Caveman” was the top spot, whereas USA Today’s annual post-Super Bowl AdMeter determined the honors went to Anheuser-Busch’s “Secret Refrigerator.”
TiVo, on the other hand, issued a list of the most replayed spots, with Ameriquest’s “Friendly Skies” and “That Killed Him” taking first and second, respectively. They were followed by Budweiser’s “Streaking Sheep” and FedEx’s “Caveman,” and Michelob’s “Touch Football” finishing up the top five.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
