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Golf Sponsorships Reach Lucrative Demo

A new program for advertisers to reach a lucrative demographic - mainly, college-educated men age 18-49 with an average household income exceeding $70,000 - is available through golf sponsorships, Media Life writes. 2aTEE Golf, headquartered in New York, has a network of 150 public and semi-private golf courses in states across the country.

Advertisers can choose from a variety of options, including: green fee promotions with ads in local media; giveaways from golf tees to balls to clothing printed with the sponsor’s name; signage inside the clubhouse and pro-shop; golf cart advertising; and branded contests.

Single course or run of market buys are available, with several markets available year round.

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Volvo Gets HD as Standard across Models

Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.

“Our drivers expect the highest quality…

Print read more like this »

‘Cottage Living’ Folds

The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.

The magazine had a solid start four years ago and managed to boost circulation…

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Macy’s Offers ‘Flippies’ Promo for T’Day Parade

Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.

The flip books were created by Flippies,…

Television read more like this »

‘Project Runway’ Look-Alike Comes to Bravo while Lifetime Twiddles Thumbs

Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.

The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…

Interactive read more like this »

Forbes Combines Print, Web

Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes

The switch will mean a 43-job reduction,…

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Moms More Stressed, Worried about Kids

An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…

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