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According to Nielson, this year’s Super Bowl between the Pittsburgh Steelers and the Seattle Seahawks had a 3 percent drop in ratings from last year, reports Media Life. ABC’s coverage of this year’s game earned an average overnight household rating of 42.1, down from Fox’s 43.4 rating of last year’s Super Bowl. The three cities most invested in the game, Seattle, Pittsburgh, and the host city Detroit, had the highest overnight ratings of 55.0, 57.1, and 52.3 respectively. A total of 90.72 million viewers tuned in to ABC to watch the Steelers beat the Seahawks 21-10.
On a positive note for ABC, Grey’s Anatomy hit a series high as 38.1 million total viewers tuned in, making it the best post-Super Bowl slot since CBS’s premiere of Survivor II in 2001. With an overnight household rating of 36.0, Grey’s Anatomy had a 16.1 percent increase in ratings over the 31.0 that Fox’s The Simpsons earned last year.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
