»
ABC is the first network to claim unequivocally that it will not write business in the upcoming upfront season with media agencies that refuse to take Nielsen’s new ratings into account, Mediaweek writes. In December Nielsen began issuing new sets of TV ratings, including live plus same day and live plus 7 days, both of which take into account non-live digital video recorder viewing.
Buyers such as Magna Global and Carat have said that live ratings only should be the basis for ad-pricing negotiations, because it is impossible to tell how many DVR viewers are fast forwarding through the commercials.
But ABC sales president Mike Shaw - whose sales team brought in $2.1 billion in prime-time ad sales during last year’s upfront, a 30 percent boost over the previous year - said that the view of those agencies is unreasonable, unfair, and unjust.
Shaw points out that ABC created a special episode of Grey’s Anatomy to air after the Super Bowl on Sunday. He is quoted in the article as saying, “Are the advertisers saying that those people who may have watched seven hours of Super Bowl coverage, who then may have decided to record Grey’s Anatomy and watch the show the next night, don�t matter, and shouldn’t be counted as viewers?”
Strengthening his argument are the live-plus-7-day ratings for that particular episode. While Grey’s Anatomy posted an 8.5 live rating in the 18-49 demo, it posted an 8.7 live-plus-7-day rating, the highest rated prime-time show to receive that large a boost from time-shifted viewing, the aritcle reports. However, in some cases and at least at first, the live-plus data streams showed some unusual and unexpected results, causing further distrust among media buyers about the validity of the data.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
