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Google has opened up bidding for print ads via AdWords, and advertisers can now, during a test phase, bid for full-page, half-page and quarter-page ads in various lifestyle and technology magazines, reports ClickZ (via MarketingVox). Google provides circulation and readership data, including proportion of males and females, percentage of those who are college educated, average age and average household income. Publications include Car and Driver, Women’s Health and Fitness, and Martha Stewart Kids.
Advertisers must submit bids by February 20 and may have their ads included in issues appearing in the summer and fall.
The company will automatically “discount” bids so that the winner pays only enough to outbid the next-highest bidder. Creative specs are being provided, but will be sent to winning bidders.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
