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Contrary to media markets’ fears, Zehnder Communications, one of New Orleans’s leading ad agencies, assures that along with the city’s recovery after Hurricane Katrina, the media economy has begun to strengthen, reports Media Life.
Katrina’s redistribution of the population greatly affected the region’s media economy. In the past five months, 1.3 million people, or 78 percent of the pre-hurricane population, have returned to the six New Orleans parishes. Radio and TV advertisers are challenged with out-of-date ratings data, but pay about 20 percent less than earlier years to compensate for the reduced population. New TV ratings data will be available November 2006.
An estimated 75 percent of businesses reopened, with restaurants and retail doing well. Real estate and tourism have risen. December and first quarter demand this year were nearly as strong as previous years. The recovering market has advertising for legal, insurance, and furniture and appliance retail outlets driving demand.
News TV and radio audiences have risen. Traffic and rates at nola.com, New Orleans Time Picayune’s website, have increased, yet the newspaper has kept ad rates constant.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
