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Page views for Clear Channel Radio’s HD2 multicast channel streams are up 71 percent this week, according to statistics compiled by WebSideStory, Clear Channel said today. And the number of streaming sessions is up 90 percent in the same period.
When Clear Channel announced in mid-Jan. that it was turning on HD2 multicast digital radio channels in 20+ markets throughout the country in weeks to come, president and CEO of Clear Channel Radio said the rollout also included online streaming of the new channels because, once listeners heard the incredible sound quality of HD radio, receivers would “start flying off the shelves.”
At this time, Clear Channel Radio has more than 20 markets broadcasting HD2 multicasts in addition to HD1 primary broadcasts.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
