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Interpublic Group’s Deutsch has officially regained responsibility for DirecTV’s media and creative chores on its ad account, billing an estimated $120 million, writes Adweek. DirecTV states that Deutsch and duetschMedia offices in Los Angeles and New York will take over for Omnicom Group’s BBDO in New York. Deutsch, which worked with DirecTV from 2000 to 2004, will again provide creativity on national and local television, radio, and print.
“The plan is straightforward. We want to clearly establish the DirecTV brand as the best television experience in the world while simultaneously driving profitable growth day-in and day-out,” said Paul Guyardo, executive vice president and chief marketing officer, DirecTV. “We’ve selected Deutsch because the agency has what it takes to help us do exactly that.”
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
