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Media companies can take advantage of the web’s community features and their TV shows’ online fan bases to help build their audiences, according panelists at the Digital Hollywood conference in New York, reports MediaPost (via MarketingVox). Dave Panos, CEO of a social media technology site Pluck.com, said users become brands’ best promoters.
Battlestar Galactica is a prime example. One of the show’s producers, Ron Moore, has a blog on SciFi.com. He answers questions that fans post on the show’s message boards, and produces commentary podcasts. Fans respond by creating their own podcasts, posting more questions, and blogging on their own.
And companies can use online fans to test new products, as Disney’s Family.com has been doing. Because the process and speed of testing is changing, companies can put up an application relatively quickly, get some feedback, and change it.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
