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To date, four groups have signed for Arbitron’s portable people meter service when it is deployed in Philadelphia, Mediaweek writes. Mayo Seitz Media, The Star Group, Harmelin Media, and Beasley Broadcast Group have all signed for the service in Philadelphia, possibly the second market to launch PPM after Houston. Arbitron announced Tuesday that it has completed the Media Rating Council audit of its PPM radio and TV ratings service in Houston, and is awaiting accreditation.
The Star Group, the largest independently owned full service marketing communications company in the Philly region, says that PPM data will provide media planners with greater insight into the viewing and listening habits of potential customers, as well as the correlation between the two.
National agency shops such as The Interpublic Group, WPP Group, Mediacom, Publicis Groupe, and Aegis Group signed for the Houston PPM. Beasley, which owns stations in Boston, North Carolina, Philadelphia, Las Vegas, Florida, and Georgia, is the first radio group to sign up.
Cox Radio and Radio One have refused to participate.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
