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News Broadcast Network (NBN) released its widely broadcast Super Bowl news distribution package - consisting of video and audio clips of some of the best of this year’s Super Bowl ads - for the eleventh consecutive year. The package was released several days prior to the Super Bowl, providing newsrooms across the country early access to the much- anticipated commercial spots. Now, NBN is announcing that the 2006 Super Bowl package totaled more than 2,500 video and audio broadcasts and reached an estimated audience of 88.7 million - a number that approaches the audience of 90 million people who actually saw this year’s Super Bowl.
In addition to providing ad clips, NBN’s package offered independent sound bites from a variety of advertising industry experts including Bill Bruce, evp chief creative officer, BBDO North America, and Laura Petrecca, an advertising reporter with USA Today.
Super Bowl advertisers ponied up the estimated $2.5-$2.6 million per 30-second spot to advertise during this year’s game not just for the viewers of the game itself, but for the way that Super Bowl ads grow legs of their own. Since the game, they can be seen online on a variety of sites.
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