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Google has expanded its print ad test - dubbed Publication Ads - to the tune of 30 new magazines, writes Mediaweek. The test, which expires on Feb. 20, allows AdWords users to bid on print ad space of a variety of sizes within these titles. Winning bidders will be notified by March 3. New magazines in the program include Car and Driver, Road and Track, Elle Girl, Rodale’s Women’s Health, MacAddict, and Official Xbox Magazine.
The program began last September with PC Magazine and Maximum PC. PC Magazine is included once again in the program, which is still in beta. Publication Ads is currently in a pilot phase. According to the Publication Ads website, advertisers must be invited to participate.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
