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NBC has nearly sold its entire ad inventory for the Winter Olympics, February 10-26, almost reaching its sales goal of $900 million, writes Media Life. Favorable pricing sold out most of NBC’s cable networks, which may in fact be oversold, meaning advertisers could get bumped. Some NBC stations are retaining a small percentage of the inventory lest they have to compensate for ratings promised to advertisers. If the Games have better than expected ratings, advertisers will likely pick up any remaining inventory at premium pricing.
Another result of the Games seeing better ratings than expected would mean that advertisers will get more than they paid for, because NBC was conservative in guaranteeing Olympic ratings.
One network negotiator is quoted by Media Life as saying, “I am sure that their hope is that the Olympics will start strong this weekend and next week they can sell [remaining] inventory because advertisers will see they are doing great.”
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
