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U.S. companies’ primary source for hiring employees is the internet, producing 51 percent of all hires, according to a Booz Allen Hamilton study conducted for the DirectEmployers Association, reports B to B (via MarketingVox). In 2005, corporate websites accounted for the largest share of hires (21 percent), followed by general job boards (15 percent), niche job boards (6 percent), social networking sites (5 percent) and commercial resume databases (4 percent), according to the study.
Some 74 percent of U.S. companies expect to increase their spending on corporate employment website in 2006; 68 percent will increase spending on employee referrals; and 60 percent will boost spending on social networking technology.
General job boards account for the highest recruitment-spending category for corporations, taking up 27 percent of the recruiting advertising budget - despite generating only 15 percent of new hires.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
