»
The limited quantity of email lists continues to present a problem to b-to-b marketers, according to BtoB. Eric Snider, exec vp at catalog direct marketer SkillPath, said, “There aren’t too many email lists out there in the marketplace.” He added that, while there are plenty of list marketers who would like to play a role, email names for rent are “pretty limited.” Part of the challenge is that marketers want to protect the identity of their customers, particularly when getting permission to send email can be so hard-won. Other challenges include spam and phishing, resulting in the fact that for a large majority of marketers, email is still a retention vehicle rather than one used for acquisition.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
