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Court TV plans to prove to the advertising industry that it delivers a greater return on investment than other outlets by providing fool-proof electronic verification that the spots in their advertising schedules actually ran as ordered, Mediapost writes. The proof will come via the cable network’s deal with Verance, a verification service offering digital watermarking technology.
The move is part of a broader push Court TV has been making with agencies and advertisers to convince them that the cable network could deliver on its promises. Last year, Court TV formed an “ROI Council” comprised of top media agency executives, to develop standards for measuring ROI. According to Mediapost, that initiative led to several upfront advertising deals with big shops such as Carat, Magna Global, Mediaedge:cia and Starcom MediaVest that were tied to some form of audience engagement measure.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
