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Though the concept of digital billboards has Pennsylvania government and state agencies worried, companies in the billboard industry expect digital billboards to replace nondigital billboards, saying that the benefits overshadow the concerns, reports PhillyBurbs. The full-size 48-foot-by-14-foot digital billboards have already arrived in some areas of Pennsylvania.
The new digital billboards are more expensive than today’s billboards - costing between $200,000 and $600,000 versus the $20,000- and $60,000-pricetags on nondigital billboards. However, they offer operators money-saving advantages, including easily changed ad copy, avoiding print and set-up costs, and ad copy’s ability to change to pertain to a certain time of day. Each board holds about eight ads, which run six seconds each, allowing operators to sell more ads on the same sign.
One of the biggest obstacles facing digital billboards is the safety concern expressed by government and state agencies. All municipalities are different, but most have bans on the use of movement or flashing lights in signs, only allowing still images on billboards. Companies are trying to sell officials on the new billboards by suggesting that they could tie signs into local and national alert systems.
Costs for the digital billboards vary among companies, ranging between $11,000 a month to less than what advertisers pay for regular billboards.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
